Isla Mare is an imagined coastal getaway (created as a portfolio concept) for families and couples seeking serenity by the sea.

Services

Brand Identity

A beach scene at sunset with a palm tree, ocean, and sandy shore, featuring the text 'I Slam A Mare, The Soul of the Coast' and various seashell illustrations, with the website visitlamare.com.
A travel poster featuring a blue water background with seashell icons at the bottom and text promoting Isla Mared, the soul of the coast, located in Puerto Morelos.

Isla Mare’s brand identity blends playful typography with a coastal colour palette, using seashell motifs and warm, sunny tones to evoke a welcoming resort atmosphere.

Three welcome signs with seashell icons on a tiled surface near a pool. The signs say 'Welcome, Lovers,' 'The Sound of the Coast,' and 'Welcome to your home away from home.'
A postcard with the text 'On Island Time' and a logo for Isla Mare, resting on a poolside ledge next to a straw hat, sunglasses, and a beach towel, with the water of a pool in the background.

The moodboard vs…

A collage of images and text related to a beach vacation theme, featuring city destinations Austin and Miami, beach scenes, a pool, a juice bar, tropical locations, and branding for Surf Crush, with notes about color palette, messaging, and relaxation

The final brand

A tropical resort with a swimming pool, surrounded by lounge chairs and umbrellas, set against lush greenery and palm trees with mountains in the background, promoting Isla MARE, the soul of the coast.