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Dime Valley Basketball was born out of a genuine love for the sport.
Four years ago, Founder & Head Coach Martin Paul was working as an Educational Assistant at a Comox Valley high school and volunteer coach of the Boys U17 basketball team. He was surprised at the lack of basketball programs in the valley and had the idea for a March Break camp in which he could run a week of basketball development. The camp was a wild success which confirmed that there was definitely a niche for basketball in the valley. Fast forward to today, Dime Valley has become an incorporated business with over 500 players and programs year-round.
I performed a brand audit and redesigned their logo, brand guidelines, and website, leaving them with a recognizable brand that feels youthful, fun, athletic, and stands out in the crowded BC Basketball space.
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