Green text that says "Dime" in a bold, cursive font.

DIME VALLEY BASKETBALL

CLIENT

Visit the website here

Dime Valley Basketball began with a single March Break Camp and has grown into a thriving community with over 500 players and year-round programs. Their mission: to provide quality, inclusive basketball for players of all ages and skill levels across the Comox Valley, Campbell River, and Oceanside.

Branding

Dime’s branding is fun, bright, and athletic - recalling vintage sporting teams with the script font logo, bold typography, and bright colours that stand out in every gym.

Web Design

Their website needed a delicate balance of fun, credibility, and authenticity. Originally hosted on Wordpress, Dime’s founder requested a Squarespace website because it’s so easy to maintain and update without help (and looks better, too!)

Social Media

Standing out online doesn’t stop with a website. I provide Dime with social media support, designing posts for new and returning programs, camps, and tournaments to match sure they always stand out.

THE CHALLENGE

Dime Valley Basketball is one of the largest youth sports organizations in the Comox Valley, running leagues, tournaments, and training programs for hundreds of young athletes each season. But their branding wasn't keeping pace with their growth.

Their outdated, amateur-looking brand identity didn't reflect the scale and professionalism of their operation. In a competitive youth sports landscape where parents are choosing between multiple programs, first impressions matter - and Dime Valley needed a brand that could compete with other organizations and position them as the premier basketball program in the region.

As they continued to grow, they needed a cohesive brand system that could scale across jerseys, marketing materials, social media, and their website…something their existing branding couldn't support.

BEFORE - Canva Logo

Logo for Dime Valley Basketball featuring a stylized mountain range, pine trees, and a soccer player in green jumping with a ball on a black background, with the text "DIME VALLEY BASKETBALL" in bold green and "COMOX VALLEY" in white.

AFTER - Distinct, scalable logo

A black background with a green circular logo featuring the word 'Dime' in stylized script over a graphic of a basketball.

THE SOLUTION

I worked with Dime Valley Basketball to create a complete rebrand that matched the energy and professionalism of their program, from visual identity to digital presence to on-court materials.

The OG Look

Six promotional flyers for Dime Valley Basketball in Comox Valley, with green, black, and white color schemes. The flyers include information about club team schedules, tournaments, updates on programs, joining the team, and feature basketball images and mountain logos.

The New & Improved Dime

Six promotional images and two Dime logos related to basketball programs and summer camps. The promotional images feature young basketball players, coaches, and text about tryouts, summer camps, and team moments.

Built a Squarespace website that makes it easy for parents to find information, register players, and view schedules -and looks cool, too.

Website homepage for Dime, a basketball organization for children. The site features a green header with navigation links and a bold headline, "The North Island's Home of Basketball for All." Below the headline, there are three photos of young girls in basketball uniforms, one being a team portrait, one playing basketball, and the others posing on the court.
Black and white photo of four teenage boys in basketball jerseys with 'Dime Valley' printed on them, standing side by side with arms around each other, smiling at the camera. Text overlay says 'Dime Valley Basketball for Everyone' with 'Everyone' in green.
Young girls playing basketball in a gymnasium, wearing sports jerseys, one girl is pointing while others are running behind her.
A young boy in a basketball uniform holding a basketball, in a ready stance on a dark background.

Designed a bold, athletic logo and visual system that works across all applications + developed a scalable colour palette and typography that conveys energy and professionalism

Young children playing basketball indoors at Spring Academy, a developmental skills program; gymnasium setting with kids in athletic clothes during spring session.
Two young female basketball players standing together in team uniforms against a black background, with one player placing her hand on the other's shoulder. They are smiling.

Developed a scalable color palette and typography that conveys energy and professionalism

Three colorized basketball illustrations with color codes, names, and color profiles labeled 'Came To Win,' 'Baller Green,' and 'Can't Miss.'
Three black sports duffel and backpacks with green 'Dime' logos, set against a gradient green background.
A design guide page featuring sample typography fonts and styles, including headings, caption, and body copy, with descriptions and font details.

“A keen eye for details”

“Sammi has a very keen eye for detail, listens well, and has a knack for listening to my ideas and turning them into tangible outcomes.”

— MARTIN PAUL

FOUNDER, DIME VALLEY BASKETBALL