Black background with white text reading 'AVINYAI TALENT' in a modern, minimalist font.

CLIENT

AVINYA TALENT

Did you know there are 500+ open jobs in the space industry - which takes an average of 60 days to fill? Avinya Talent is on a mission to change this, acting as a connector between talent and the space industry.

Branding

Avinya Talent needed a professional, sharp, and innovative brand identity to position themselves within their specific niche. Bright colours were a request from Shruthi, Avinya Talent’s innovative founder with a preference for fun colours. 

Web Design

Their website needed to serve as a resource for both employers and job seekers. Professionalism, clarity, and fast-loading speed were important for this project - but so was elements of fun and pops of space.

THE CHALLENGE

Avinya Talent is a specialized recruiting agency connecting top aerospace professionals with space industry opportunities. Founder Shruthi was building the business with a DIY website and handling her own branding - doing what she could with the resources available.

But she recognized that in the competitive space sector, first impressions matter. To match the caliber of talent she represents and the companies she serves, she needed a professional brand presence that reflected her expertise and positioned Avinya as a serious industry player.

BEFORE - DIY Website

A person wearing a white space suit holding a cardboard sign that reads "The Moon" stands in an open field with grass and flowers, with a cloudy sky in the background.

AFTER - Professional Branding

Homepage of a website called AVINYA TALENT, with a navigation menu including links for Training & Coaching, Contact, For Employers, About, Home, Menu, and a shopping cart icon. Prominent text states "Where talent meets the space industry," with a subheading about hiring candidates for space industry jobs and landing dream jobs in the space sector. Two buttons below read "Find a Job" and "Recruit Top Talent."

THE SOLUTION

I worked with Shruthi to develop a complete brand identity and website that positioned Avinya Talent as the go-to recruiting partner in the space industry.

The Inspiration

A presentation slide about brand design, featuring text, images, color swatches, and design elements. The slide includes the title 'Innovation + Professional,' various images of landscapes and technology, color palettes with gradients, and notes about design choices like negative space and imagery evoking potential and vastness.

The Final Brand

Starry night sky with the Milky Way galaxy and a bright comet, with white text reading 'AVINYA TALENT' in the center.
Logo of Avinya Talent with a stylized swoosh above the company name, on a blue background.

We created a sophisticated visual system that balances the innovation of the space sector with the professionalism clients expect

Light green background with centered text that reads "Who we are. Avinya is where talent meets the space industry."
Business card for AVIN YA with a space-themed design and tagline 'Where Talent Meets the Space Industry'.

Developed a cohesive brand strategy that clearly communicated Avinya's unique positioning and expertise

Color palette with stripes labeled from left to right: Space Gray, Moos Gray, Dark Matter, Graphite Green, Launch Light, White, Black.
Black background with white text that reads "AVINYA TALENT" at the top, a light green starburst graphic in the center, and the phrase "WHERE TALENT MEETS THE SPACE INDUSTRY" at the bottom.
A collage of nine squares featuring space-themed images, abstract designs, and the central text 'AVINYA TALENT' on a starry background, with phrases 'WHERE TALENT MEETS THE SPACE INDUSTRY' and various abstract symbols.

Designed and built a clean, credible Squarespace website that immediately establishes trust with both candidates and companies

Screenshot of a space-themed website homepage for Avinya Talent, featuring a large image of Earth from space with stars in the background, a navigation menu, and a headline: "Your talent partner for the next era of space innovation."
Quote from Avinya Talent Client praising Avinya's recruitment process, featuring a black irregular shape at the top.
A person in a spacesuit standing in a hallway with stairs at the end, contrasted with a light green section of text on the right listing recruitment services and a blue button that says 'Find the right fit for you'.

“Quite impressive!”

As a business owner in the services industry catering to emerging technologies, it was a challenging to vision how my brand and website should look like. I really liked the way Sam asked the right questions with the intent of understanding the product and offering to deliver the logo, branding and the website. Quite impressive!

— SHRUTHI DINKAR

FOUNDER, AVINYA TALENT